Brian and I do a lot of repair on leather and vinyl, but we also do a lot of deep cleaning on leather, vinyl, and whatever else needs cleaning. The cleaning is the first step of our Fibrenew Five-Step Process to make things beautiful. You have to clean first or the rest of the steps (Repair, Prep, Dye, [...]
The new medical-grade vinyls are fabulous because they’re made with materials that are anti-microbial and anti-bacterial. Some even have silver ions that “implode” germs.
In my old marketing terms, I would call this an “adjacent business channel for enhanced revenue opportunity.” In real people language, I call it, “doing business with like-minded folks.”
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